Tru Beauty

Beauty Starts Here

Hair • Makeup • Lashes • Facials • Waxing

Your beauty, your style, your moment. Book your appointment at Tru Beauty today and let us take care of the rest.

Nice to meet you.

I’m Patricia Guerrera.

Tru Beauty Owner, Patricia Guerrera was born in Italy and raised in Santa Barbara.

Bringing a unique blend of Italian culture and fine art to her makeup artistry.

She was deeply influenced by her Mediterranean based grandmother and uncle who were both talented fine artists.

She started her makeup artistry career over 40 years ago. Guerrera has represented cosmetic brands - Estée Lauder, Benefit, Bobbi Brown, Nars and M.A.C.

Guerrera has traveled extensively as a national makeup artist working with celebrity clientele i.e. Cameron Diaz, Eve, Kelly Osborne.

In 2010 Patricia launched Tru Beauty Lash Academy. Providing training and services on bridal makeup, skincare, facials, waxing and lash extensions.

Her philosophy is that “True beauty begins from within.” 💋

Our Services

HAIR STYLING

MAKEUP

LASH EXTENSIONS

WAXING SERVICES

Tru Beauty Lash Academy

Build your beauty career with Patricia Guerrera at Tru Beauty Lash Academy. Master lash extensions through hands-on, in-person or online training and start your journey in the beauty industry.

WHAT OUR STUDENTS ARE SAYING

“After taking the in person of Tru beauty Lash Academy course , I’m proud to say I’m now a certified Lash artist!! Patricia makes the content fun and easy to learn. I can’t recommend it enough!

Best , Nikki

FAQs